At the JacksonHeath Group, we manage the communication of your diversity messages to insure they reach and inform or influence your target audiences with clarity and impact. Sometimes, that means taking a multi-media approach in our selection of program components. The use of “paid media” (advertising) frequently provides a way of “zeroing in” target audiences quickly and with guaranteed, verbatim message delivery.
Generally, we use paid media to complement our initiatives in the areas of corporate communications, publicity and community relations. The messages conveyed in paid media programs reiterate and reinforce other activities. Following are samples of advertising campaigns and individual, one-time advertisements we have created and placed for our clients.
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Coca-Cola Enterprises: Black History Month |
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Coca-Cola Enterprises: Close To Home series |
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Coca-Cola Enterprises: Close To Home series |
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Coca-Cola Enterprises: Close To Home series |
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Delta: Performing For Success |
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Delta: Variety Makes Us Strong |
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Havertys: From Where We Sit |
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Shoney’s: Applauding The Extraordinary In You |
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UPS: Touching People |